IT WORKS!
For the redesign of the "Join as a Distributor" page at IT WORKS!, I focused on making the process visually appealing and easy to navigate, incorporating interactive components that boosted user engagement. The new video carousel featured success stories that resonated with potential distributors. As a result, the page saw a 30% increase in conversions within the first two months, and the interactive elements achieved high click-through rates, significantly enhancing the overall user experience and driving business growth.
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Key Features
Earnings Graphics: Based on research, I highlighted that the average distributor earns $299/month, visualized through engaging graphics to align with the target audience's goal of earning an extra $200 monthly.
Video Carousel: Showcased trips and success stories from distributor events, tapping into the audience's desire for travel and lifestyle experiences. The carousel added dynamic, engaging content that highlighted the rewards of being a distributor.
Interactive Components: Incorporated elements with high click-through rates to boost engagement and guide users through the distributor sign-up process.
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Other features
Success Testimonials: Displayed authentic distributor stories and achievements to build trust and inspire confidence in new recruits.
Progress Tracking: Incorporated visual progress indicators to help users understand how they can scale their success within the business model.
Mobile-Friendly Design: Optimized for mobile devices to ensure accessibility and a smooth user experience on any screen.
Clear, Actionable CTAs: Strategically placed calls-to-action that guide users through the sign-up process, making it easy for potential distributors to take the next step.
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In-Depth Research That Drove Strategic and Design Alignment
This project began with extensive research into the target audience’s motivations, aspirations, and challenges. Key insights revealed that users were highly motivated by earning an extra $200 per month, with the $299/month average earnings serving as a powerful aspirational benchmark. Additionally, the audience's love for travel inspired the inclusion of a video carousel showcasing distributor trips, aligning the design with their dreams and lifestyle goals.
The research also highlighted a sense of insecurity among the audience and a strong need for guidance. To address this, I created an animated component spotlighting the distributor app’s tools and resources, showcasing the mentorship and support available to new distributors. This feature aimed to reassure users and help them feel confident and equipped for success.
To ensure the research findings were actionable, I compiled a comprehensive 60-page slide deck summarizing these insights and presented it to the executive team. This presentation reshaped our strategic approach, leading to more targeted initiatives and ensuring alignment with the audience’s needs and aspirations. The deck not only influenced this project but also set the foundation for future user-centered decisions, transforming how the company connects with its audience.
The research revealed that our target audience felt insecure and needed guidance, which significantly influenced the design. To address this, I created an animated component that showcased the distributor app and highlighted all the tools and resources available to support them. This feature aimed to reassure users by demonstrating the comprehensive mentorship and tools provided, ultimately helping them feel more confident and prepared to succeed.
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Result
The redesign of the "Join as a Distributor" page resulted in a 30% increase in distributor sign-ups within the first two months. Interactive components, such as the animated distributor app showcase, drove higher engagement, with click-through rates increasing by 40%. The video carousel featuring trips and success stories received significant interaction, contributing to a 25% increase in time spent on the page. These changes not only boosted conversions but also reinforced the value proposition, helping to build trust and confidence among potential distributors.
